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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's biggest industry program in Las Vegas luxury jets are enticing buyers with their sleek silhouettes, luxurious cabins - and increasingly, their usage of alternative fuels.
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Fuel manufacturers and jetmakers are eager to display unique forms of aviation fuel deemed less damaging to the environment, from utilized cooking oil to the clearly less waste.
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Business jet operators, like [airline](https://www.pinterest.com.au/missionnewenergy/) companies, have bowed to environmental pressure on aviation and devoted to [cutting](https://www.businessnews.com.au/Company/Mission-NewEnergy) in half carbon [emissions](https://www.bloomberg.com/profile/company/MNELF:US) by 2050 compared with 2005.
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Their hope is that embracing renewable fuel to curb emissions might make business jets more attractive to ecologically conscious purchasers - especially corporations facing concerns over sustainability from shareholders or green campaign groups.
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The [availability](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) of less [polluting private](https://www.crunchbase.com/organization/mission-newenergy) jets might likewise spare the rich and well-known the negative publicity experienced by Britain's Prince Harry and his wife Meghan over a recent personal jet trip to southern France.
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Five Gulfstream jets on display screen in Las Vegas are using California-produced fuel from [inedible](https://www.google.com/search?kgmid=/m/0cqd_rb) beef tallow.
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The most recent waste-based fuels include "fats, grease and oils that are by-products of the food market," said Bryan Sherbacow, chief commercial officer of Boston-based biofuel manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our product is inedible."
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Some of the other 79 aircraft on screen are expected to be powered by 150,000 gallons of other eco-friendly fuel mixes expected to be pumped at the show.
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FLIGHT SHAMING
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Private jets [account](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) for less than 0.1% of overall yearly carbon emissions worldwide, however can give off, on average, up to 20 times more carbon emissions per guest mile than jetliners, according to the London-based private charter company Victor.
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Prince Harry has protected his periodic use of private jets to ensure his family's security, and has actually stated that on the uncommon occasions he does not fly commercially he offsets his emissions.
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But [planemakers](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) state occurrences such as the furore over his schedule have included fresh [difficulties](https://www.businessnews.com.au/Company/Mission-NewEnergy) for a market currently aiming to validate its contribution to cutting corporate costs.
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"Incidents of flight shaming including using personal jets are regrettable when you think about that our market has provided fuel effectiveness improvements of 40% over the previous 40 years," stated Bombardier Aviation [President David](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) Coleal.
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[Bombardier](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) thinks [increased sustainable](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) fuel use will assist the industry make inroads with corporations and wealthy purchasers. According to market information, billionaires only have a 19% organization jet ownership rate.
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But even an image remodeling - with jets sporting stickers like "this aircraft flies on eco-friendly fuels" and organisers adding alternative fuel pumps for checking out planes - is unlikely to satisfy all [critics](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) at the Oct 22-24 high-end jet event.
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Environmentalists and some analysts stay doubtful that biojetfuels, normally blended 50-50 with kerosene, will make a substantial influence on public [perceptions](https://www.pinterest.com.au/missionnewenergy/) about luxury travel.
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"No quantity of [Jatropha](https://www.crunchbase.com/organization/mission-newenergy) or Brazil-nut fuel can make company jets look eco-friendly," said air travel analyst Richard Aboulafia.
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Demand from company jet operators for sustainable fuels now far surpasses supply and their interest might [drive future](https://forest500.org/rankings/companies/mission-newenergy-limited) production, Sherbacow said.
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World Energy, which produces 40 million gallons of biofuel at its California plant, could expand production approximately 150 million [gallons](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) by 2022.
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[Corporate charter](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) business and consultants are likewise seeing more interest from customers who wish to buy carbon credits to balance out emissions from their [flights](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, [stated emissions](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) played a function in a business jet utilization study his [business](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) just recently completed for a Fortune 500 company.
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"At the end of the day, I believe that cost, expense per hour, variety, speed and efficiency, that's still the (sales) chauffeur. But I think people are ending up being more conscious of the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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